August 23, 2021
Let’s talk about what happens after you have a brand shoot… Maybe it was your first shoot and you used the images on your website. You have also used them on other channels such as Instagram and Pinterest to market your business. Or, you’ve spoken at dozens of conferences and used the same image as your head shot. You’re getting tired of seeing yourself in the same outfit. Or maybe you’re offering new products or services and have no images of them. And now you need to find something to post on Instagram and you’ve got nothing.
We have found that clients often cycle through images from their brand shoot, use them for months (or years – hello we need to talk) but then have exhausted them and are itching for something new. Maybe their services or business has evolved, or they are promoting new offerings or a new seasonal menu. Our blogger clients need more images and more regular updates to their library of images as they are constantly cranking out new posts and new content and need images to reflect that.
Cue Photography Subscription Packages, one of our top sellers here at The Brand Bottega. Subscription Photography Packages will provide you with monthly, quarterly or bi-annual shoots on a regular basis that all receive a tiered discount for booking a package of multiple shoots. You will receive concepting for each shoot, all the photo sessions and a library of images each time to use on your marketing channels. Shoots can be tailored towards your custom needs throughout the year and you’ll never need to worry about not having enough images to post. So if you plan on doing more than one shoot during a period of 1 year, a subscription package can be a great way to get guaranteed content at a discounted rate.
There’s so many ways that brands can use the images from their subscription shoots. Below we have listed a few ways in which our clients typically use the subscription packages. We hope these will inspire you how you can use yours and how it may benefit your business.
WAYS OUR CLIENTS USE PHOTOGRAPHY SUBSCRIPTION IMAGES
REBRAND / NEW WEBSITE / WEBSITE UPDATES
If you are launching a new website or rebranding with a new logo, name or even updating your website, new images can help elevate your brand and provide the necessary refresh you need. One big thing that we look at when concepting for brand photos is your brand color scheme. It is so important to connect your images to the look and feel of your website and brand, and we look at everything from location to wardrobe and props when making plans for your photo session in order to keep your color palette consistent. Making sure all details of what we shoot corresponds with your color scheme is so important for brand recognition. Fresh brand photos can also help reflect your current phase of your business and highlight updated services or products. Last, it’s always important to have updated lifestyle portraits and head shots of you and your team that reflect your brand identity and your new space on the web. We can help you plan your shoots and design a concept that takes all of this into account, starting with a review of who you are and what your brand stands for for each subscription shoot that you book.
SOCIAL MEDIA CAMPAIGNS
If you’re posting to social media regularly and planning out your grid, you’ll find that you need a lot of images in order to communicate what your brand is all about. You may also be promoting different things throughout the year and find you need more seasonal images to reflect your marketing campaigns. Or maybe you’ve run out of professional images to post and are tempted to get out your cellphone and snap some images yourself. But that would create inconsistency in your visuals and not accurately reflect your brand. Don’t be tempted to DIY your way to brand images. Our photography subscription packages can be planned throughout the year in relation to your social media campaigns so you always have a fresh library of images to post.
Bloggers and businesses know that blogging requires a lot of planning as well as preparation in order to create content to post to viewers and potential clients. We can help you coordinate your brand photography with your marketing plans and post schedule to capture fresh images for your blog posts. We work with you to understand a schedule of what you are planning on posting so that we can structure your photo shoot around blog subjects and create concepts that relate to your schedule. We highly encourage clients to come to The Brand Bottega prepared with a blog and content calendar as well as their marketing plan so we can recommend the best package to capture everything you need.
Having a sale? Special promotion? Launching a seasonal offering or product? Changing your menu? Holiday sale? Subscription shoots are a great way to create imagery for these special needs that come up throughout the year. We can plan your shoots around your promotional calendar and your marketing needs. Fresh images of new products or promoting more seasonal services deserve their own shoot that is directed & styled according to the appropriate season. These images can be used on your social media, website, email newsletters, printed mailers and other marketing materials.
These are only a few ways you can use images from your regular subscription sessions to help promote your business, but there are so many possibilities. To learn more about Photography Subscription Packages or for a complimentary consultation to discuss your needs please click the link below: